Midway 7/7/2015 3:10:15 PM
News / Business
Wide Format Printing Opportunities Abound in Kenya
The wide format printing market in Kenya is very entrepreneurial, driven by self-employment, limited education opportunities, and limited employment opportunities in a large corporate setting. Despite the small scale of wide format printing businesses, the technology has grown in popularity and utility, as wide format printing needs pervade. Print volumes, which were formerly dominated by political campaign usage, are diversifying to multinational organizations and local businesses.
To quantify and understand the expanded market opportunity within wide format printing, a Photizo Group Global Expert Consultant Network™ Consultant surveyed providers and vendors, detailing current: ·
- Technology applications
- Hardware preferences
- Supplies preferences
- Software preferences
- Vendor market presence
Photizo Group believes that “Results from collected data indicate strong opportunity on multiple fronts. The Kenyan market is characterized by limited vendor penetration, yet increasing need for support, service, and application development. Strong entry would establish a foot hold for investing organizations, establishing a platform for sustainable future profits”.
Along with overall forecasted growth, unique market dynamics and influences indicate specific opportunity for aqueous ink in the Kenyan wide format printing market. With increased influence from government policy to achieve environmentally friendly business practices, a shift in ink preference is expected.
Photizo Group’s new Wide Format Opportunity in Kenya offers new perspectives and insight into the current market landscape and emerging growth potential. With dedicated expertise from localized consulting resources, the market perspective delivers insightful information to aid in the development of an effective strategy to leverage emerging opportunity in the Kenyan wide format printing market.
About Photizo Group
A leading global business transformation firm, Photizo Group guides clients facing disruptive change with strategies to transform and thrive through this change by using innovative and practical market intelligence, as well as consulting and education services. As a trusted advisor, Photizo provides clients with the visionary guidance they need to make successful business transformation a reality.
To learn more about Photizo Group, visit Photizogroup.com
