Midway 8/11/2015 1:44:15 PM
Imaging Hardware Market Declines, Leaving Select Growth Opportunities
The printing hardware market continues to trend downward,
led by inkjet shipment decline. However, patches of growth and opportunity are
identified, leaving select growth opportunities for the strategically aligned.
Positive trends are expected in laser hardware shipments
through 2019. Monochrome shipments are forecasted to increase by 2.1 percent
compound annual growth rate (CAGR) globally. Likewise, color laser shipments
are expected to grow by 3.7 percent CAGR. Upward trends are predominantly associated
with multi-function printer (MFP) growth, as monochrome single-function printer
shipments show consistent decline.
Despite growth in laser shipments, overall global revenue
for monochrome and color segments is forecasted to decline by 0.6 percent CAGR
and 2.6 percent CAGR respectively through 2019. While shipments trends are positive,
with steady growth, average selling price is expected to decrease on average
across the market. The magnitude of expected price decrease is expected to
outweigh increased hardware volumes.
While laser shipments are positive, overall hardware shipments
are shown to decline by .35 percent CAGR. Laser growth is offset by a decrease
in inkjet shipments, which account for a majority of volumes, by 2.1 percent.
Likewise, total inkjet revenues will decline, due to decreased average selling
price.
Overall hardware revenues are estimated to reach $32.8
billion by 2019, a 1.5 percent decline.
Though overall trends are overwhelmingly negative, Photizo
Group has identified isolated growth opportunities in the market, presenting
optimistic opportunity to secure profits in a down market.
“Monochrome MFPs will be the sweet spot of the laser market
going forward. Substantial opportunity to leverage rising demand for this
segment in indicated emerging markets will deliver new profits for firms that
align their strategy,” states Mike Huster, Photizo Group Practice Director of
Hardware.
Huster goes on to say, “In the Inkjet market, particularly
strong growth opportunity in the higher-speed all-in-one segments is expected,
as business adoption rates rise. Epson and Hewlett Packard are positioned
strongly to capitalize on this business inkjet growth.”
All supporting data is provided form Photizo Group’s 2015
Imaging 360 Hardware Forecast. To access the complete forecast, and
leverage in-depth market data, download
the forecast today.
About Photizo Group
A leading imaging market intelligence and consulting firm,
Photizo Group guides clients facing disruptive change with strategies to
transform and thrive through this change with innovative and practical market
intelligence, as well as consulting and education services. As a trusted
advisor, Photizo provides clients with the visionary guidance they need to
successfully navigate the industry.
To learn more about Photizo Group, visit Photizogroup.com