Mattel, Inc. (NASDAQ:MAT) has announced that it’s Hot Wheels brand has partnered with JR Motorsports. Hot Wheels has agreed to sponsor JR Motorsport’s newest driver, Danica Patrick, during the Nationwide Series season. Hot Wheels and Patrick will be working together on key promotional initiatives, such as a special Hot Wheels vehicle designed by the driver herself. The news was announced on February 5 at the Daytona International Speedway. Patrick unveiled graphic renderings of the custom die cast vehicle, co designed with the Hot Wheels team at the Mattel Design Center in El Segundo, California.
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Mattel, Inc. (Mattel) designs, manufactures and markets toy products worldwide through sales to customers and directly to consumers. Mattel’s portfolio of brands and products are grouped in categories, such as Mattel Girls & Boys brands, including Barbie fashion dolls and accessories (Barbie), Polly Pocket!, Little Mommy, Disney Classics, Pixel Chix, and High School Musical (collectively Other Girls Brands), Hot Wheels, Matchbox and Tyco R/C vehicles and playsets (collectively, Wheels), and CARS, Radica, Speed Racer, Batman, and Kung Fu Panda products, and games and puzzles (collectively Entertainment); Fisher-Price brands, including Fisher-Price, Little People, BabyGear and View-Master (collectively, Core Fisher-Price), Sesame Street, Dora the Explorer, Winnie the Pooh, Go-Diego-Go!, and See ‘N Say (collectively, Fisher-Price Friends) and Power Wheels, and American Girl brands, including Just Like You, the historical collection and Bitty Baby. In October 2008, it acquired Sekkoia SAS.
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