Magazine purchases at the newsstand declined nine percent in the final half of 2009. The numbers, released Monday, are painful to the already ailing industry but a minor improvement upon the 12 percent dip for the first half of the year.
Magazines have been hard hit from all angles during the recession, first with advertising pages getting cut in half and now with sales down in favor of free online content.
Newsstand sales are typically considered a mark of a magazine’s aesthetic value and brand strength. Single-copy sales also appeal to publishers as they are sold for more per issue than with subscriptions, which also slipped. Subscriptions fell 1.1 percent the second half of 2009.
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