Hearing Care Practice Built for Profit through Public Recognition

I can’t tell you the number times our Hearing Care Practice clients answered “referrals” when asked, “How do you bring in New Patients to your Hearing Care Practice.

Referrals really are the lifeline of most Hearing Care Providers. This makes total sense and various studies attest to that. Nielsen did a study in 2011 where it asked the question, “To what extent do you trust the following forms of advertising?” and 92% of those interviewed said they would trust recommendations from people I know. Interestingly in that same study, consumer opinions posted online came in second at 70%. Trust level.

This past year Local Consumer Review did a Survey and found that over 90% of consumers go online to read reviews of local businesses.

We recently did our own study and found that 87% of those referred to a company will go online to research the company before calling. We went deeper with our question. And we asked the question what you look for when going online to do company research. 52% of that group look for company reviews, 35% look for company website and contact information, and the balance are looking at social media sites like Facebook and Twitter, to learn more about the company.

The research is clear. Consumers want to know more about the Hearing Care Practice before giving the practice their business, and these consumers are going online to get this information.

With over 90% going online to read company reviews, it is clear that your profit rests with more online recognition and that building your Hearing Care Practice for profit through public recognition is a formula for business growth.

What is public recognition and how can it be attained. Here are a few tips to get your Hearing Care Practice pointed in the right direction and growing profits.

• Your Hearing Care Practice needs 5 Star Reviews - great public recognition from a happy patient. Place the review on your website, social media outlets, in review directories, and send the reviews in emails.
  

• Give your patients great content. Solve problems through blog posts and stand-alone content. Stand-alone content is a very powerful way to display public recognition on the internet and build internet authority.
  

• Create meaningful videos that display your Hearing Practice authority and build trust with prospective patients. With more than 94% of consumers saying they find videos helpful when making a buying decision, videos build Hearing Care Practice profits.

What I am suggesting, and the studies mentioned in this article back me up, is that to sustain a long term profit picture for your Hearing Care Practice you must continue to build your authority and consumer trust through public recognition. The Best way to do that is a planned online strategy.

It is time to get your Hearing Care Practice built for profit through public recognition on the internet to establish your Hearing Care Practice as a lasting business.

About the Writer Ken Geers the writer of this article is the Founder of Web Marketingville a non-traditional online marketing firm that builds public recognition of the local business. Web Marketingville specializes in Reputation and Video Marketing. It builds the Hearing Care Practice Reputation, and then markets that reputation driving in more leads and increasing profits. Its Local Buzz Connect Brand gets the Buzz out on the business. For more information visit: www.WebMarketingville.com