Internet Content Marketing Adds Brand Awareness While Establishing Authority

One of the unsung heroes of online marketing is Internet Content Marketing.

Little attention is paid to it and most internet marketing budgets do not include internet content marketing as a percentage of the budget. This is a mistake and let me tell you why it is a mistake.

Google loves content.  The business model of google is all about content. Google is in business to give the visitor the best search possible when the visitor does a search.  The better the search result, the more likely the searcher is to come back the next time they need to search and this helps to get clicks to those text ads on the page, and this drives revenue. Google loves revenue.

Content does matter. The better the content is, the more Google likes it.  And the better it is for your business. Google wants to share business content and gives the content great visibility if it is good content.  The goal for any business should be to maximize content on the first couple of google pages.

Local businesses work hard to build brand recognition and authority on their website and often neglect to increase page content. This is unfortunate. A good internet content marketing strategy will get more online page positions giving brand exposure and adding authority to the site.

It is better to write content over time and drip it to google rather than writing and releasing multiple pages at one time. Write problem / solution content and always write with your target audience in mind.

About the Writer: Ken Geers is the Founder of Web Marketingville, a non-traditional internet marketing firm. Web Marketingville specializes in Reputation and Video Marketing applying Content Marketing to its overall strategy. Web Marketingville Works!