One of the unsung heroes of internet marketing is Online Content Marketing.
Little attention is paid to online content marketing and most internet marketing budgets do not include content marketing as a percentage of the budget. This is a mistake and let me tell you why it is a mistake.
With a strong online content marketing strategy, local business and professions increase the internet footprint, giving the business more chances to be seen online adding to brand recognition and customer interaction bring in more customers.
Google loves content. The business model of google is all about online content. Google is in business to give the visitor the best search possible when the visitor does an online search. The better the search result, the more likely the searcher is to come back the next time they need to search and this helps to get clicks to those text ads on the page, and this drives revenue. Google loves revenue.
Online content does matter. The better the content is, the more Google likes it. And the better it is for the business. Google wants to share business content and gives the content great visibility if it is good online content. The goal for any business should be to maximize its content on the first couple of google pages . This gives the business a bigger internet footprint and greater brand recognition.
Local businesses work hard to build brand recognition and authority on their website and often neglect to increase online page content. This is unfortunate. A good internet content marketing strategy will get more online page positions giving brand exposure and adding authority to the site.
It is better to write content over time and drip it to google rather than writing and releasing multiple pages at one time. Write problem / solution content and always write with your target audience in mind.
To learn more about Online Content Marketing click here.
About the Writer: Ken Geers is the Founder of Web Marketingville, a non-traditional internet marketing firm. Web Marketingville offers online content strategies to help local business and professionals get noticed on the internet. Local Buzz Connect is a Web Marketingville brand. Web Marketingville Works!