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The League of Rural Voters [LRV] recently released a new analysis drawing clear differences between the DBS market in the 2002 EchoStar/DirecTV attempt to merge, and the expanding, competitive audio entertainment market in the SIRIUS/XM merger. In doing so, LRV reaffirmed its support for the proposed merger between SIRIUS Satellite Radio (Nasdaq: SIRI) and XM Satellite Radio (Nasdaq: XMSR).
"Satellite radio is often the best source for music, news and talk in rural areas," said LRV Executive Director Niel Ritchie. "However, it is far from the only choice. SIRIUS and XM are two small pieces in a very broad market. Rural consumers have an array of audio entertainment choices today and will continue to do so after the SIRIUS-XM merger."
This array of consumer choices proves a key difference between the two merger applications, the paper argues. In the EchoStar/DirecTV case, the FCC determined that there were at most, two DBS providers. Some opponents of the merger have tried to describe it in the same terms but according to the report, "the Commission's review of the proposed merger of DirecTV and EchoStar in 2002 provides no guidance to the analysis applicable here." It further adds, "...this is because the product markets at issue in the two transactions are fundamentally different."
As the saying goes...follow the money!
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