A book exploring the way digital technology will transform the way we create and use the places where we live, work, play and learn has been published today by Cisco (NasdaqGS:CSCO)

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  A book exploring the way digital technology will transform the way we create and   use the places where we live, work, play and learn has been published today by   Cisco (NasdaqGS:CSCO). In a collection of essays by industry leaders from around   the world, "Connected Real Estate" examines the pivotal role of connectivity in   improving the built environment. Specifically, the authors say, as connectivity   enables all the participating parties in the life cycle of a building to   collaborate, it can transform user experiences, streamline and enhance   operations, reduce the cost of the building's life cycle, and foster   environmental sustainability.
 
  The 16 essays in the book examine global   real estate trends and the views, experiences and predictions of the industry's   pioneers* who are applying digital technologies to the built environment.   "Connected Real Estate" is divided into three sections, "Transforming   Buildings," "Transforming Workplaces" and "Transforming Communities," and it   analyzes and debates the effect of new technologies as they:
 
  -- reduce   the cost of construction and maintenance by redefining traditional business   models
 
  -- create a market differentiator and open new revenue streams   for landlords
 
  -- change the industry's traditional silo structure by   enabling the collaboration of all players in the life cycle of a building:   architects, designers, engineers, construction supervisors, space planners,   facilities managers, developers, owners and tenants
 
  -- significantly   affect environmental sustainability
 
  -- transform the way workplaces are   used and increase workers' productivity
 
  -- attract investments to   connected cities and communities
 
  "We are standing at the cusp of a an   exciting transformation of both our industry and our physical environment,"   explains "Connected Real Estate" editor Wolfgang Wagener, head of real estate   innovation for the Worldwide Real Estate and Workplace Resources Group at Cisco.   "Real estate contributes 10 percent to the worldwide GDP and employs more than   100 million people, so we cannot ignore the impact digital technology will have   on the way the industry collaborates and the final realization of the 'smart   building.' Internationally renowned professionals from across the globe have   contributed their views to this book, and all agree that new technologies are   changing the industry's landscape. Margins are traditionally tight in this   business, and those companies that recognize the financial opportunities arising   from connectivity will be the winners."
 
  In his essay, Stanley C. Gale,   chairman of Gale International, one of the largest commercial development firms   in the United States, discusses the potential of technology to generate   additional revenue for his business. Of the company's $25 billion master-planned   development, New Songdo City in Korea, he says: "A key differentiator
  is   that technology is viewed not just as a necessary infrastructure, but as a   profit generator, and that it will act as a profit center."
 
  Another   contributing author, A. Eugene Kohn, chairman of international architects Kohn   Pedersen Fox, explains how digital technology is fundamentally changing his   company's methodology: "Technology innovation has led to advanced information   management and 3-D modeling techniques that help us improve our understanding of   the architectural, cost construction and operational implications of our   designs."
 
  Discussing the potential impact on environmental   sustainability, author Volker Hartkopf of Carnegie Mellon University comments:   "The vision of information-technology-integrated buildings that produce more   energy on-site than is brought to them in the form of nonrenewable resources is   today realizable."
 
  "This book in itself marks the importance of   integrating technology into our built environment," comments Windsor Richards,   director at Macquarie Goodman Europe, in a review. "It strengthens the belief   that the continuous advances in technology have to be harnessed into our   buildings and the world in which we live. There is no doubt in my mind that   making every effort to advance technology, by pushing the boundaries of   innovation, is the only way forward."
 
  "Connected Real Estate" is the   latest in a series of books produced by the Cisco Internet Business Solutions   Group giving up-to-the minute analysis, by international visionaries, of a   selection of private and public sectors. Others in the series are "Connected   Heath," "Connected Cities," "Connected Schools," "Connected Homes," "Connected   Government," "Connected Workforce," "Connected Transportation" and "Connected   Manufacturing." All the books in the series are available from   www.cisco.com/go/connectedseries
 
  About Cisco Systems
 
  Cisco   (NasdaqGS:CSCO) is the worldwide leader in networking that transforms how people   connect, communicate and collaborate. Information on Cisco can be found at   http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.   Cisco equipment in Europe is supplied by Cisco Systems International BV, a   wholly owned subsidiary of Cisco Systems, Inc.
 
  The Internet Business   Solutions Group is the global strategic consulting arm of Cisco, helping Global   500 businesses and public entities improve customer experience and revenue   growth by transforming the way they do business.
 
  Cisco, the Cisco logo   and Cisco Systems are registered trademarks of Cisco Systems, Inc. and/or its   affiliates in the U.S. and certain other countries. All other trademarks   mentioned in this document are the property of their respective owners.
 
  *List of Contributors to "Connected Real Estate":
 
  -- Jos-Carlos   Arnal, technical adviser to the mayor, Zaragoza, Spain
  -- Juan-Alberto   Belloch, mayor, Zaragoza, Spain
  -- James R. Brogan, senior associate   principal and director, Firmwide Information and Technology, Kohn Pedersen Fox   Associates, United States
  -- Jos Ramn Burgos, head of corporate real   estate, Repsol YPF, Spain
  -- Bernhard Brklin, head of corporate   development, Hochtief, Germany
  -- Mark Dixon, chief executive officer, Regus   Group Plc, United Kingdom
  -- Frank Duffy, founder, DEGW Plc, United Kingdom
  -- Dennis Frenchman, professor of the practice of urban design,   Massachusetts Institute of Technology, United States
  -- Stanley C. Gale,   chairman, Gale International, United States
  -- Volker Hartkopf, director,   Center for Building Performance and Diagnostics, Carnegie Mellon University,   United States
  -- Terry Hill, chairman, Arup Group, United Kingdom
  --   Ludger Hovestadt, chairman and professor of Computer-Aided
  Architectural   Design Department, Swiss Federal Institute of Technology, Zurich, Switzerland
  -- Eugene Kohn, chairman, Kohn Pedersen Fox Associates, United States
  --   Vivian Loftness, professor of architecture, Carnegie Mellon University, United   States
  -- Chris Luebkeman, director for global foresight and innovation,   Arup Group, United Kingdom
  -- William J. Mitchell, professor of architecture   and media arts and sciences, Massachusetts Institute of Technology, United   States
  -- Mark Nicholls, corporate workplace executive, Bank Of America,   United States
  -- Sing Tien Foo, associate professor, Department of Real   Estate, National University of Singapore, Singapore
  -- James J. Whalen,   senior vice president and chief information officer, Boston Properties, United   States
  -- Zhu Yan, director general, Beijing Municipal Office of   Informatization, China
 
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  During morning trading   shares are up .6% to $27.09 with over 5 million in volume.
 
  As the saying goes...follow the money!

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