Yahoo! Inc. (Nasdaq: YHOO), will combine its Search and Display advertising sales teams in the US.

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  Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, will combine its   Search and Display advertising sales teams in the US, and has appointed David   Karnstedt, currently senior vice president of Yahoo!'s Search sales business, to   lead the unified organization as Head of North American Sales. Karnstedt, a   long-time Yahoo! executive and industry veteran will continue to report to   Gregory Coleman, Yahoo!'s EVP of Global Sales. This transition continues the   steps Yahoo! has been taking since the beginning of the year to organize product   management, engineering, and distribution around marketing customers rather than   advertising products.
 
  "Integrating our world-class search and display   sales teams under David's leadership will allow us to better serve all of our   advertisers' marketing objectives ranging from brand awareness to direct   response," said Sue Decker, President, Yahoo! "This is one of many important   steps we're taking to re-invigorate our display business, further build on our   industry-leading position in advertising, and drive thought-leadership in the   online advertising marketplace."
 
  Advertisers are increasingly seeking   solutions that span a wide variety of ad products, such as search, display and   video, that when combined can deliver significantly better results than when   used independently. As a result of these changes, Yahoo!'s integrated sales   organization will be the first of its kind to offer the widest selection of   advertising products coupled with the broadest scale of search and display   inventory to customers. By organizing around marketers and their needs rather   than advertising products, the company will be better positioned to provide   marketing customers with the most comprehensive set of end-to-end solutions that   achieve a wide range of marketing objectives. Yahoo!'s leading position in   display and strong position in search give it an advantage to offer integrated   marketing solutions to its marketing partners.
 
  "The future of   advertising isn't about choosing between search and display, but about   leveraging the breadth of advertising products to more effectively reach your   customers with the right message, in the right context, at the right time, and   on the right platform," said Coleman. "David Karnstedt has done great things for   Yahoo!'s Search Sales business, and it's his leadership skills, business acumen   and keen understanding of the new media landscape that make him the perfect   person to help shape the future of Yahoo!'s advertising sales business."
 
  Karnstedt joined Yahoo! Search Marketing (formerly Overture) in   September 2001. Since joining Yahoo!, Karnstedt has built and managed the   company's North American search sales force. Prior to joining Yahoo!, Karnstedt   was a key member of the management teams at a number of pioneering internet   companies including Wired Digital Lycos and Alta Vista where he developed   revolutionary online advertising methods that are still in use today. Karnstedt   was also a catalyst for developing products and marketing strategies that   leveraged the auction-based search environment for many of the world's leading   marketers. He has also been responsible for developing and administering some of   the Internet's earliest research regarding the impact of branding through the   use of online advertising.
 
  "By taking a more holistic approach to   advertising sales, Yahoo! will become a more consultative seller, which should   make buying complete solutions easier for our customers across Yahoo! and our   partner network," said Karnstedt. "These moves will also enable our world class   sales team to more effectively meet the needs of our advertisers - not just   today but well into the future."
 
  As part of the reorganization, Wenda   Millard, Yahoo!'s Chief Sales Officer in the US will be leaving the company   effective immediately.
 
  Coleman added, "While Wenda was a big contributor   to our success in the past, the industry has shifted and requires a different   set of skills to take the business forward. We appreciate her dedication during   her years of service and wish her well in the next chapter of her career."
 
  In December 2006, Yahoo! announced the findings of a Web-wide study   conducted by comScore that measured the impact of display and search advertising   campaigns. The study, entitled "Close the Loop: Understanding Search and Display   Synergy," found that online users who were exposed to both the search and   display advertising campaigns increased their share of page views relative to   competitive sites by 68 percent, and time spent by 66 percent. More importantly,   among those exposed to both the search and display ads, purchases of an   advertiser's products and services increased by 244 percent online and 89   percent offline compared to online users with similar behavior who were not   exposed to these ads.
 
  The integration of Yahoo!'s search and display   advertising sales teams is underway, and the company will make additional   announcements about the structure of the organization and the executives that   will lead it shortly.
 
  Building on Yahoo!'s Positive Momentum
 
  Yahoo! is moving aggressively to build-on its long-term leadership   position in display advertising, while further strengthening its strong position   in search. Today's announcement follows a number of other key initiatives that   Yahoo! has undertaken to invigorate its display advertising business, which   include: announcing the intention to acquire Right Media; integrating our Inside   Sales Organization into the search sales team to create a performance hub;   building of an off-network display business through recent partnerships with   eBay, the Newspaper Consortium and Comcast; and offering day parting options on   Yahoo!'s home page.
 
  About Yahoo!
 
  Yahoo! Inc. is a leading global   internet brand and one of the most trafficked Internet destinations worldwide.   Yahoo!'s mission is to connect people to their passions, their communities and   world's knowledge. Yahoo! is headquartered in Sunnyvale, California.
 
  During morning trading shares are up .6% to $27.57 with over 1 million   in volume.
 
  As the saying goes...follow the money!

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