Toronto, Ontario – April 26, 2017 – The Canadian Cosmetic, Toiletry & Fragrance Association (CCTFA), the
leading Canadian trade association representing the cosmetics and personal care
products industry, today announced the official launch of its rebranding to COSMETICS ALLIANCE CANADA / L'ALLIANCE DE
L'INDUSTRIE COSMÉTIQUE DU CANADA and new mobile-friendly website (cosmeticsalliance.ca).
association began in 1928 with the repeal of prohibition in Canada. The government
turned to taxation as one means of allowing, yet limiting, the consumption of
alcoholic beverages. For the perfumer
manufacturers of the day, who used alcohol to make their products, these taxes
had to be paid upfront and the eventual tax refund took a great deal of time
and effort to get back. In need of a
solution, this group – calling themselves the Perfumers Guild – lobbied
government which eventually approved an exemption for denatured alcohol (an
unpalatable version not suitable for beverages) that the industry was then able
to purchase without paying tax or waiting for a rebate.
was the first organized representation of the industry and the beginning of
what Cosmetics Alliance Canada is today. The Alliance now represents
more than 150 member companies and brings together brand members, custom manufacturers, retailers,
suppliers, media members, and others. Cosmetics and personal care products are essential to living better,
healthier lives and include everything from soap, shampoo, and toothpaste to
moisturizer, lipstick, and sunscreen,” says Darren Praznik, President & CEO.
Alliance Canada acts as the principal voice of the industry with government and
media, representing members on a wide range of issues and interests. “As the
representative of key stakeholders, we work with government towards ensuring
that legislation and regulation are effective in meeting public policy goals,
such as human and environmental safety, while also being operationally efficient
and promoting a healthy industry that is globally competitive. We also communicate with media and other stakeholders
on issues related to the industry to provide factual information and to encourage
trust and confidence in the industry and in the safety of our products,”
explains Mr. Praznik.
Alliance Canada has grown over the years and offers valuable services such as their Beauty Specialist Certification Program which equips beauty advisors with
important information on ingredient/product safety, as well as an Export Certificates Program which facilitates international trade
for Canadian business by providing certificates of free sale for exports of
Canadian-made products to over 75 countries.
Cosmetics Alliance Canada acquired Cosmetics Magazine and its associated event-based
properties – the Cosmetics Outstanding Service Awards and the Canadian Beauty
& Fragrance Awards. These industry-based properties provide Cosmetics
Alliance Canada with an effective vehicle to reach beauty professionals and
The new website offers online
event registration, membership renewal and payments, and includes a news blog,
regulatory updates, live twitter feed, and more. Visit cosmeticsalliance.ca to learn more about the industry and become a member.
About Cosmetics Alliance Canada
Cosmetics Alliance Canada (formerly the
Canadian Cosmetic, Toiletry, and Fragrance Association) is the leading Canadian
trade association representing the cosmetics and personal care products
industry. We act as the principal voice
of the industry with government and media, representing members on a wide range
of issues and interests. Founded in 1928, the alliance includes more than 150
member companies who manufacture, distribute, and supply personal care products
marketed in Canada. These products are essential to living better, healthier
lives and include everything from soap, shampoo, and toothpaste to moisturizer,
lipstick, and sunscreen. As the makers of such a diverse range of products
millions of consumers use every day, our members are committed to product
safety, quality and innovation.
Cosmetics Alliance Canada
Director, Media & Communications