Generating new leads is absolutely crucial to longevity and success in online marketing. It has been said, that once your system is in place eighy percent of your time should be spent generating new leads. So the question is... what are you doing to improve your business lead generation? Here are a few tips that might help.
1.Drive targeted traffic
To get people to sign up for your list, you'll want to send traffic to your squeeze page. This can come in many forms, but some forms of traffic are better than others. Traffic exchange traffic, for example, can be useless. The people who frequent traffic exchanges are people just learning to market online, in general, and are looking to start up as inexpensively as possible. So, even if you capture them though a solid business lead generation tactic, they probably aren't buyers. They're looking for anything they can get for free.
However, if you use a system like pay-per-click, where you bid on keywords that people in your niche are searching for, you will come away with traffic that is targeted to your niche. When people are interested in what you have to offer them, you'll have a much stronger business lead generation system and a list that is much more responsive to your offers. This will cost you, but if you're serious about business, this is one way to get targeted leads. You can also write articles or press releases or you can blog. All of these methods will produce a higher quality of traffic for you.
2. Write a compelling follow-up series
Once people sign up for your list, you'll want to stay in contact with them, and the best way to do that is through a follow-up series of messages that you'll write and have delivered by your autoresponder service. These should be messages that talk about problems people in your niche are having, and a bit of advice on how to conquer those problems or you can offer them a product that solves the problem for them. When you sell the product as an affiliate, you walk away with a commission every time someone buys, and the circle in your business lead generation system is complete.
However, you must find quality products to offer. If you offer junky products, your list will not be happy with you. Many of them will unsubscribe, or they just won't open your messages. This isn't what you want because it puts a huge roadblock in your business lead generation efforts.
3. Get an autoresponder with great deliverability
Not all autoresponder services are created equally, and some of them have been more successful at getting messages delivered to your customers than others. A solid business lead generation system needs an autoresponder service that has proven deliverability rates, so be sure to check that out before signing up. Once you do, you'll be with the service for a very long time. It's difficult to generate business leads and then shift them elsewhere.
This is because most autoresponder services requiring double opt-in for transferred names and email addresses from your business lead generation system. To comply with the law, they insist on verifying that the customer wants to be on your list, and they do that buy sending a "confirmation" message. This alerts the customer that you are setting them up in a different service and that if they want to continue to receive mail from you, they have to "confirm" the fact.
Many people won't do that. They won't understand what's going on and just won't complete the confirmation. Others will decide that they get too much email already, and just won't do it. You stand to lose a significant part of your list if you try to move it.
