McDonald's Inc., has been among the few companies to put forth consistent and even improved numbers through the recession. It comes as no surprise then that the company reported a key sales comparison rose 2.6 percent last month, as improved international sales offset any minor domestic decline.
Even other fast food chains, while in demand as a result of the recession, have been forced to further discount their already inexpensive menus. McDonald’s, which slipped 0.7 percent in the U.S., has not been entirely removed from this trend but is doing well nonetheless with a 4.3 percent rise overseas.
Total sales for the fast-food chain rose 9.1 percent in January, despite a 0.1 percent decline in domestically. U.S. McDonald’s chains comprise 35 percent of total sales.
McDonald’s is looking to draw American costumer’s back in with a dollar menu for breakfast and the introduction of free WiFi, which accompanies their new business plan intended to lengthen the time people spend in the establishment.
Despite the positive news, shares fell 5 cents to $62.87 in morning trading.
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