Electronic Arts, Inc. (NASDAQ:ERTS) has reported that it’s Hasbro branded video games has sold over 8 million units worldwide. It has launched 20 different Hasbro brands on 18 major digital platforms since EA and Hasbro (NYSE:HAS) has formed a strategic alliance in August 2007. The Hasbro portfolio of video games can attribute its success to a combination of key market drivers including growing mass appeal of family video games, and the ongoing demand for video games designed for girls.
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Electronic Arts Inc. (EA develops, markets, publishes and distributes video game software and content that can be played by consumers on a variety of platforms, including video game consoles, such as the PLAYSTATION 3, Microsoft Xbox 360 and Nintendo Wii; personal computers (PCs), including the Macintosh; handheld game players, such as the PlayStation Portable (PSP) and Nintendo DS, and wireless devices, such as cellular phones and smart phones, including the Apple iPhone. The Company’s products for videogame consoles, PCs and handhelds are delivered on physical media (disks and cartridges) that are sold at retail stores and through mail-order (packaged goods products). Some electronically delivered content and services are add-ons or are related to its packaged goods products (add-on content or matchmaking services); while other games, content and services that it offers, such as games for wireless devices, and Internet-only games, are available only through electronic delivery.
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