ChristiaNet.com (http://www.christianet.com), the world's largest Christian portal with twelve million monthly page loads, has just launched a directory of Internet marketing articles including Internet advertising and web site promotion, among others. ChristiaNet's President, Bill Cooper offers some advice to business owners who want to create a strong presence online, "Successful advertising means creating a web presence that readers and consumers will remember. This should include full rich content and an Internet address that visualizes that content." (http://www.christianet.com/internetmarketingservices/)
Research from ChristiaNet reveals that successful advertising includes web site promotion, and search engine optimization. The consumer must be able to find a web site before they can enjoy the content within it. One of the ways to rank high with search engines is to hire search engine marketing specialists that know how to make web pages search engine friendly. Another way to get ranked high with search engines is to invest in pay-per-click advertising.
Search engines like Google, Yahoo, and MSN change their rankings on search results frequently to prevent scammers from manipulating the results. To be successful with Internet marketing, companies need to realize that the Internet changes frequently. According to the Internet Advertising Bureau reports, 2000-2004, "spending in online search advertising has increased a blistering 282 percent per year, surpassing $3.8 billion in 2004." This points to search engine marketing being one of the most effective strategies for Internet advertising today.
Marketing online is about getting attention and connecting with a targeted audience. A connection is made when there is an appeal to an audience's values. Cooper says, "ChristiaNet has discovered that it is important to change content and utilize keywords while providing information that is rich and informative, not only to take advantage of search engine optimization but to provide a service to our readers."
ChristiaNet found the best Internet marketing strategies include research and staying on top of the changes. Research will reveal ideas for online advertising that include email campaigns, banner ads, web site promotion, and search engine optimization, among others. In order to take advantage of ideas, considerations include time, money, and the effort involved to accomplish marketing goals. Remember, the Internet changes frequently and the best way to stay on top is to change with it. For more information, visit: http://www.christianet.com/articles/
About ChristiaNet
ChristiaNet.com (http://www.christianet.com), the world's largest Christian portal with twelve million monthly page loads, receives around one million visitors per month and has 400,000 email subscribers who have access to an online shopping mall, job bank, Biblical and life application resources, free ecards, Christian blogs and friendship communities.
