Taco Bell will enter in the NBA All-Star 2010 as an Official NBA Marketing Partner. The Taco Bell Skills Challenge will be headlining the event in Dallas, Texas. The event will be nationally televised as part of TNT’s All-Star Saturday Night. The challenge will feature four NBA players who will compete in a two round, timed obstacle course that consists of dribbling, passing, and shooting stations. Competitors include Derrick Rose of the Chicago Bulls, Brandon Jennings of the Milwaukee Bucks, Steve Nash of the Phoenix Suns and Deron Williams of the Utah Jazz. The event will begin at 8:00 pm on Sunday, February 14 and broadcasted on TNT and ESPN Radio.
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Taco Bell Corp. (“Taco Bell”), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the 79-89-99 Why Pay More!® Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.
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