Starr Tincup, an integrated marketing firm for HR software and services companies, today launched a survey to study the buying habits of HR professionals as well as the habits and perspectives of HR marketing professionals about HR buyers. Participate in the “HR Buyer Trends” survey now.
The HR buyer’s world is changing both internal and external to their company, affected by both micro- and macroeconomic changes. Because of the changes in the HR function and the increasing demand for accountability, HR professionals are reaching out to acquire knowledge about both vendors and best practices critical to their job function. This survey seeks to explore:
What marketers think about HR buyers
What HR buyers think about the marketing targeted toward them
How both can work together to select and implement the best solutions for the market
All participants in the survey will receive a complimentary copy of “The Great Divide: What HR Buyers and HR Marketers Really Think About Each Other (or Is It One Another?),” the report generated from the study’s findings and industry-leader insight. To be a part of this research study, go to http://www.eqr1.com/sw.pcm?n=T04323.
“In the HR marketplace, professionals are most responsive to those companies that are willing to share industry trends, thought leadership and best practices without the hard sell,” said Bret Starr, principal and co-founder of Starr Tincup. “This survey is intended to provide access to HR professionals and HR marketing professionals and their views and opinions.”
To participate in this study, go to http://www.eqr1.com/sw.pcm?n=T04323.
About Starr Tincup
Starr Tincup is an integrated marketing firm for B2B software & services companies. We help our clients market smarter! Our scope of services includes planning, research, infrastructure and programs. Visit www.starrtincup.com or http://starrtincup.blogspot.com to learn more about our firm.
