Home and Gardent Pesticides Demand to reach $1.7 Billion in 2013

US demand for home and garden pesticides is projected to increase 4.1 percent annually to $1.7 billion in 2013.  Gains will be limited to some extent by the relative maturity of the US market.  However, continued modest growth in population and household formation will boost demand for products such as indoor insecticides and insect repellents -- especially in light of concerns about insect-borne health threats such as West Nile virus and the growing problem with aggressive insects such as red imported fire ants.  In lawn and garden applications, growth will be prompted by the continued popularity of home gardening, and general concerns about lawn appearance and property upkeep. These and other trends, including market share and product segmentation, are presented in Home & Garden Pesticides, a new study from The Freedonia Group, Inc., a Cleveland-based industry research firm.

The US home and garden pesticide market is the largest in the world.  Much of the recent innovation in home and garden pesticide products has come in areas such as packaging (e.g., pump and wand contained within the bottle) and broadened product lines (e.g., weed-specific herbicide formulations) that include pre-diluted ready-to-use and superconcentrated products, in addition to the traditional concentrates which remain a significant part of the lawn and garden segment.

While there have been numerous innovations in formulated home and garden pesticides, the essential components of these products -- active ingredients -- have not undergone a similar transformation in recent years.  The leading herbicide actives in consumer products, glyphosate and 2,4-D, have been on the market for quite some time.  Although a number of leading insecticide actives, including diazinon and chlorpyrifos, were removed from the consumer market several years ago, synthetic pyrethroids and other products already on the market quickly filled their place.  DEET (N,N-diethyl-meta-toluamide) has been the leading insect repellent for decades, despite consumer safety concerns.  A number of changes to household rodenticides have made them safer to use, but their active ingredients remain mostly the same. 

The Freedonia Group is a leading international business research company, founded in 1985, that publishes more than 100 industry research studies annually. This industry analysis provides an unbiased outlook and a reliable assessment of an industry and includes product segmentation and demand forecasts, industry trends, demand history, threats and opportunities, competitive strategies, market share determinations and company profiles.