Starr Tincup Co-authors Market Research Survey with Kress Employment Screening

Starr Tincup, an integrated marketing firm for business-to-business software and services companies, recently co-authored a market research survey with Kress Employment Screening, a licensed investigations company that provides employers with background checks. The survey, “2007 Background Screening Trends,” is live today and will examine companies’ background screening practices.

Participate in the “2007 Background Screening Trends” survey now.

Starr Tincup and Kress Employment Screening will conduct quantitative research in the HR and executive communities, focusing on those professionals who are involved in the background screening process. The study seeks to uncover companies’ background screening practices, from the HR services outsourced to the criteria used to select a background screening provider, in addition to examining the underlying macroeconomic trends that are impacting the community. The compilation of this data in the “2007 Background Screening Trends” report will provide executives and HR professionals with the information they need to maintain their competitive edge and protect their company from potential liability. At the same time, this research will help Kress Employment Screening better understand its target market and establish them as thought leaders in the background screening space.

“Time and time again, we have found that people want information that can help them make better choices, work more productively and allocate their energy to those things that truly matter,” said Bret Starr, principal and co-founder of Starr Tincup. “There is no better way to get an insider’s view on the marketplace than to go inside the community, and we have found that quantitative market research is the best way to do that.”

All participants in the study will receive a complimentary copy of the “2007 Background Screening Trends” report based on the study’s findings and industry leader insight. In addition, all survey participants will be entered in a drawing to win a $250 American Express^® gift card. To be a part of this research study, go to http://www.eqr1.com/sw.pcm?n=T04333&data=6~~src~1.

“This is a very exciting study because we will be able to understand how companies select, interact and rate background screening providers,” said Jeff Rackler, CEO of Kress Employment Screening. “We’ll be able to see the differences in best practices between companies of all sizes, types and in a variety of industries, and therefore gain a better understanding of what companies are looking for in a background screening provider.”

To participate in the study, go to http://www.eqr1.com/sw.pcm?n=T04333&data=6~~src~1 .

About Kress Employment Screening
Kress Employment Screening is a licensed investigations company (TX-A06712) that provides employers with background checks. Since 1990, they have been providing background checks to employers that believe that quality information leads to a quality workforce. Focusing on good customer service, customized packages and real solutions for the HR community, Kress is an important part of the HR team for companies nationwide. Visit www.kressinc.com for more information or email comments@kressinc.com.

About Starr Tincup
Starr Tincup is an integrated marketing firm for B2B software & services companies. We help our clients market smarter! Our scope of services includes planning, research, infrastructure and programs. Visit www.starrtincup.com  or http://starrtincup.blogspot.com to learn more about our firm.