The Partnership has appointed Ed Alba as its Executive Vice President of Client Services and Digital Integration. Alba offers The Partnership over 15 years of interactive marketing experience with LBi. Mr. Alba’s experience includes directing marketing programs for The Chicago Bulls, The Chicago Bears and BellSouth. He has also worked at interactive and promotion agencies such as Busch Creative Services, Creative Digital Group, LBi and Aspen Marketing Services. He has gained agency experience through working with brands such as Newell Rubbermaid, The Coca-Cola Company, The Home Depot, Motorola, Arby’s, Yamaha, Subway, and Turner Entertainment.
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The Partnership, Inc. is a full-service interactive, advertising, design and promotion agency headquartered in Atlanta, Georgia. Founded in 1983, The Partnership is one of Atlanta’s Top 25 marketing services agencies and focuses on fueling business growth. The Partnership works with leading national and regional brands including Crowne Plaza Hotels & Resorts, Candlewood Suites, Georgia Natural Gas, InterContinental Hotels & Resorts, M&M Mars, Recall, Staybridge Suites, The Woodruff Arts Center, Cobb Energy Performing Arts Centre and UHS Pruitt Healthcare. The Partnership team has been recognized for creative excellence by: AIGA, American Advertising Federation, Communication Arts, Grafis, How, The New York Art Director’s Club, Print, PRSA, and The US Film Festival.
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