General Mills (NYSE:GIS) has released its long term growth plans. The plans include how the company will continue to drive its sales and earnings growth over the next five years. The company has provided several outlined strategies aimed to fuel sales growth. The strategies are focused on growing customer segments including baby boomers, millennial families, and the rising middle class in emerging markets worldwide. General Mills has also announced that it intends to follow its business model, using holistic margin management, to protect margins and fuel investment in production innovation and consumer marketing.
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General Mills, Inc. (General Mills) is a manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. General Mills manufactures its products in 15 countries and market them in more than 100 countries. Its joint ventures manufacture and market products in more than 130 countries and republics worldwide. The Company’s businesses are organized into three operating segments: U.S. Retail; International, and Bakeries and Foodservice. During the fiscal year ended May 31, 2009 (fiscal 2009), Wal-Mart Stores, Inc. and its affiliates (Wal-Mart) accounted for 21 % of the Company’s consolidated net sales and 29 % of its net sales in the U.S. Retail segment. In September 2008, Diamond Foods, Inc. announced that it completed the acquisition of the Pop Secret popcorn business from General Mills.
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