The recent economy has a lot of companies flip flopping on the idea of online marketing and reaching new audiences. Nobody knows this better than online marketing gurus, Ted Cantu – owner of one of the first online video magazines on the web Hot Metro Finds. Together they are showcasing products to a brand new host of customers. The latest online explosion is centered around a fashionable product called Color Vanish.
Metro Detroit based, Color Vanish, is created by one of the fastest growing online beauty supply companies on the Michigan marketplace, Windsor Beauty Supply. In just 18 months this company has grown from one location to a total of 5 locations and is showing no signs of stopping. Windsor Beauty features top of the line products including Bonacure, Schwarzkopf, OPI, ESSIE, Sexy Hair, Osis, and many more. Their flagship product, Color Vanish, is one of the best products available on the marketplace today. It actually strips out artificial hair color and is a powerhouse on the web.
Windsor Beauty Supply called in Ted Cantu, (master of over 50 online markets on the web) to promote the product across the country on the Internet. “These guys understood the effect of online marketing and the results are just incredible. We have built a substantial presence on the web by using web video. We did not promote this product with radio spots, television ads or even direct mail. These homemade videos went viral on the web and started popping up all over and this has brought in not only online orders but foot traffic to our retail outlets. It’s the best story you never heard. We did all of this without a PR agent or a marketing firm. We just marketed from the warehouse to the consumer – no outsiders, no MBA consultants – nothing – and its worked!” The recent videos are now being featured on Hot Metro Finds.Com.
The collaboration between Ted Cantu and Windsor Beauty Supply goes back to 7 years when online search engine marketing was just getting started. Together they have used the web to promote homemade videos of their products in action and have distributed them online. They have also plugged in their videos into social media where there are large pockets of people who can see what they are all about. The effect has been overwhelming. Web 2.0 has been proven to be a strong distribution channel when it comes to getting the word out to potential customers.
Ted Cantu is the online innovator who has created online video shopping networks for companies. This is revolutionizing how online ecommerce is being handled on the web and in person. Companies like Windsor Beauty Supply, (based in Farmington Hills, Michigan) see’s this potential and is riding that tech wave all the way to the bank.
