Marketing Expert Claims Marketing Vanquishes Competition

Clearwater, FL, August 3, 2007— It is not always advisable to follow the “Monkey See, Monkey Do” mimicry theory. But with technology, supply and demand and other key business factors moving at such a fast clip, pioneer businesses can be overtaken in the race for profits. When a competitor decides to provide the same product or service but tweak it to be better and to use more marketing, the originals are left behind. Joy Gendusa, Founder and CEO of PostcardMania reiterates her number on piece of advice to all business owners when this happens– market correctly and in the necessary quantities and the money will follow.
 
Just last week, the fight for customers between Netflix and Blockbuster for online movie services ensued. Netflix, without a doubt, revolutionized how people rent movies. Since 1999 Netflix has always had a quarterly growth in customers, that is, until last quarter…thanks to Blockbuster. So far this year their stock has gone down forty percent.
 
It’s a classic case. Netflix started a company with a great idea, and then Blockbuster decided to use the same idea and adjust it to work for them. Behold Blockbuster’s new program which lets customers return the mailed DVDs at any store and exchange them for movies in store, thereby eliminating wait time – very innovative. But the key is the aggressive marketing that they have put in place.  No wonder customers are switching services.
 
Gendusa encourages all business owners, big and small, to market to beat their competition. Even smaller-scaled companies can benefit by trumping their competition with more marketing. Gendusa says that the economy only wins in the process.
 
“If you want business coming in, you have to market, said Gendusa. “A business is a small economy. Businesses promoting will expand. The main focus should be on getting the promotions out, not the money spent to do so.”

To help others understand the various marketing channels and which avenues will get business owners the best return on investment for their industry, she has organized marketing boot camps for entrepreneurs nationwide (www.powermarketingmania.com).

“If you do it [marketing] right, you’ll make the money back,” Gendusa said.

About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. PostcardMania employs over 140 people, has seen positive expansion every year since its inception and is currently on a 23 million-dollar-revenue run rate for 2007. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster awards – all of which the underlying theme contributing to their accomplishments is helping companies all over the nation expand. They print 4 million and mail 2 million postcards representing over 350 business, finance and industrial clients each week. Visit www.postcardmania.com
 
If you would like to interview Joy Gendusa, CEO of PostcardMania, please email PostcardMania’s VP PR, Karla Jo Helms at karla_jo@postcardmania.com or by calling 800-628-1804 x 342.