Anyone who has ever suffered through a miserable hair coloring job can attest how bad it can really get. Up until recently it was impossible to get the color out of a bad hair job. Michigan based, Color Vanish is back in the news with a solution to botched up hair. Windsor Beauty Supply, who created Color Vanish, is no stranger to getting the word out about new products to the web. The recent number of online visitors have over exceeded expectations. Seeing the magic solution take out the color out of a glass of water has created an online sensation.
The video that has salon owners buzzing centers around a clip that shows a salon owner giving a demonstration about how Color Vanish actually works. Seconds after the solution hits the glass filled with artificial hair color the magic starts to happen. You can see the color molecules shrink right in front of the camera. There is no staged photography with this product. Everything you see on the clip is in real time as it happens. This has traditional advertising agencies nervous. This clip has attracted over 20,000 viewers online on the popular channel YouTube.Com. The response was so overwhelming that the clip has been reshot with various salon owners again and again for maximum effect.
“Seeing is believing” says online marketer Ted Cantu “Michigan based Color Vanish is just one of the new wave of retail stores and product creators who are using the power of the web to showcase its stock on the web. This is a powerful way to get products out on the Internet and into the hands of consumers on the Internet. We cut out a lot of radio people, television people, and haven’t sunk one dime into pay per click” adds Ted Cantu. “We did the same thing for many of our brands including Color Vanish Stain Remover and the Bonacure Shampoos and Conditioner lineup for 2010. We are delivering the products to the people who want them – case closed. It’s a real no brainer. The web is an incredible connector to people who demand high end products and services.”
Windsor Beauty Supply delivers high end salon products to salons and spas including Nexxus, OPI, Bonacure for Men, Bonacure for Women, ESSIE, Color Vanish, Color Vanish Stain Remover, Alterna, Schwarzkopf Hair Color, Big Sexy, Sexy Hair, and Osis just to name a few. Ted Cantu has been influential to bringing these brands to the web and promoting them on the Internet over the last 7 years and pushed many of them to the top pages of Google.
“It’s the new tech wave, I’ve been waiting for this to happen for over 10 years.” Adds Ted Cantu.
