Marketing Education Vital to Entrepreneurial Success

Clearwater, FL, August 10 2007 – One can always find statistics to prove a point. A fact alone out of context can appear alarming, but coupled with other like comparisons actually puts knowledge in perspective. Joy Gendusa, PostcardMania CEO, has been saying for years that the way to prosperity for any company is to educate one’s prospects and clients. To help business owners become proficient in all aspects of marketing, she has joined forces with Marsha Friedman, CEO of EMSI, a nationally recognized PR and Ad agency, who also shares the same philosophy. Their mission is to educate entrepreneurs in boot camp format on the power of marketing and sales to improve the way business is being done in this country.

By assembling the marketing industry’s leading experts in a two-day intense-data filled marketing workshop (Power MarketingMania Boot Camp) Gendusa and Friedman aim to educate attendees on what marketing channels are best for sustained prosperity so they can be more effective marketers. The Boot Camp, successful after its initial pilot but still the first of its kind in the US, will be held in Orlando, Florida on September 28-29, 2007. 

The two-day Boot Camp agenda includes:
• How to Cost-Effectively Generate New Business with Radio & TV Advertising
• 37 Simple Steps to Build Your Business on the Internet
• Secrets of Power Publicity
• Postcard Marketing- 5 Principles You Must Apply for Success
• Email Marketing
• Creating Your Unique Selling Proposition (USP)
• Writing Your Marketing Action Plan
 
The end goal of the Boot Camp is to have business owners create action plans to implement tailor-made strategies for their businesses so results are assured. Consequently, 99% of the attendees surveyed after their initial Boot Camp last March realized the importance of having a marketing plan and incorporating not just one, but several avenues of promotion and/or publicity for their businesses.

"The data will not get mothballed. I am already using it. I am educated and inspired and catapulted into action,” said Jan of Parkbridge Capital Group.
 
According to Gendusa and Friedman, both successful business owners, attendees will become well versed in marketing and will know how to implement what they’ve learned into their daily business practice.

To learn more about the Boot Camp and the speakers visit www.powermarketingmania.com

Boot Camp sponsors are fast-growing up-and-coming companies based in the Southeast United States who also share the same vision: New Era Selling, JetMail Tampa Bay, Captivate Designs and Measurable Solutions.

About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000.  Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs 140 people and prints 4 million and mails 2 million postcards representing over 350 business, finance and industrial clients each week. If you would like to interview Joy Gendusa, CEO of PostcardMania, please email PostcardMania’s VP PR, Karla Jo Helms at karla_jo@postcardmania.com or by calling 800-628-1804 x 342.

About Marsha Friedman:
Marsha Friedman is the CEO of Event Management Services, Inc., (EMSI) a leading publicity firm that has represented many well known clients such as, Motown's Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor Robert McFarlane's, Bristol Myers Squibb, Financial TV personality, Jim Rogers and Dr. Barry Sears. For more information on their Power Marketing Mania Boot Camp visit http://www.powermarketingmania.com