News / Business
Online Marketing For Books Using Video
A case study
The Lady of Serpents by author Douglas Clegg is an epic fantasy novel that mixes quests, magic and vampires. It is also a novel that has found an interesting mix of promotional opportunities.
The Book Trailer® for The Lady of Serpents is a visual effects marvel on a modest budget. Using some of the same software and techniques as those used for the movie 300 or Sky Captain and the World of Tomorrow, the live action video was filmed entirely in green screen. Only the actors and a few props are real, with the rest being computer generated images.
The video has been distributed online to over 150 sites as the author utilizes online marketing with one of the top book video creators and distributors in the
In addition to the 2 ½ minute long Book Trailer several short clips were cut to create mini-clips or mini-teasers and were released one per week to announce the upcoming full length trailer release and subsequently to promote the book itself over an extended period of time.
From there a cut of the trailer was formatted for television and will play in northern
Barnes and Noble bookstores have taken the video to play on their own site and the Blogosphere has been chatting up the video and the book for weeks.
There are other top authors utilizing book video such as bestselling authors Christine Feehan, James Patterson and Dean Koontz, just to name a few. Feehan even offers an online game in conjunction with her video on her website.
The Lady of Serpents video can be Googled and found on various sites, but you can easily find it on the author’s site at www.douglasclegg.com.
