Toyota executive spoke to a group of industry leaders today and addressed something we’ve known for years.
Car buyers dread going to the dealership.
Jim Lentz, one of Toyota’s top sales execs in the U.S., said, “We have to improve, streamline and put the fun back into buying a car."
I not sure about the fun part, but making the buying process less painful is always welcome.
It’s also interesting to note that internet word-of-mouth about Toyota dealers has never been stellar.
What would you change about the dealer experience to make it something everyone could look forward to?
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