News / Business
Facebook ‘a secret weapon’ for local online advertising, search authority says
BlitzLocal CEO offers insights on Entrepreneur.com
Small businesses looking to reap the huge potential of local advertising on Facebook should get started now while the traffic is relatively cheap, according to an article in Entrepreneur magazine's “SEO World” blog.
The article, by BlitzLocal co-founder and CEO Dennis Yu, also gives suggestions on how small businesses can choose agencies to help navigate the social media world and trends in the coming year.
“SEO World” blog author Jon Rognerud introduces Yu’s article, "Why is Facebook the Secret Weapon for Local Online Advertising?", by pointing out the site’s rising user base (400 milllion and counting, the rising demographic and impressive conversion rates.
BlitzLocal delivers cutting-edge local search solutions to local, regional, national and international enterprises. At BlitzLocal, Yu has guided development of an ad-serving platform that integrates pay-per-click (PPC), search optimization, mail, and Facebook advertising campaigns to online and offline conversions via phone, lead generation, online ordering, and coupon redemption.
Yu, a veteran of web analytics and PPC, has helped Yahoo!, American Airlines, J.C. Penney and others maximize online leads and revenue. He writes a monthly column for The Niche Report, a respected mortgage industry magazine, and he has been featured on National Public Radio, KTLA-TV and other media outlets.
Rognerud is author of “Ultimate Guide to Search Engine Optimization,” published by EntrepreneurPress.com.
