BlitzLocal offers social media, search marketing advice for mortgage industry

A monthly column on social media and search marketing for mortgage industry professionals has been launched on The Niche Report, a noted industry publication. 

The column is authored by BlitzLocal co-founder and CEO Dennis Yu. The first installment, “Successful Mortgage Lead Gen on Facebook,” shows mortgage professionals how to use hyper-targeted advertising capability on Facebook, the web’s second-most-popular website and home to 25 percent of all web page views. It appears as part of The Niche Report’s February “Lead Generation” issue.

The Niche Report is a highly targeted mortgage finance trade magazine nationally circulated every month to 20,000 (with a reach of over 50,000) licensed mortgage brokers, loan officers and mortgage professionals.

BlitzLocal provides cutting-edge local search solutions to local, regional, national and international enterprises. Yu has guided development of an ad-serving platform that integrates pay-per-click (PPC), search optimization, mail, and Facebook advertising campaigns to online and offline conversions via phone, lead generation, online ordering, and coupon redemption. 

Yu, a veteran of web analytics and PPC, has helped Yahoo!, American Airlines, J.C. Penney and others maximize online leads and revenue. He has written for the influential TechCrunch blog and Entrepreneur.com and has been featured on National Public Radio, KTLA-TV and other media outlets.