FT. WORTH, Texas 8/23/2007 2:00:26 AM
News / Business

Starr Tincup Forms New Partnership with Broadlook Technologies

B2B marketing firm partners with innovative market research firm

Starr Tincup, an integrated marketing firm for business-to-business software and services companies, today announced its new partnership with prospect search innovators Broadlook Technologies.

Broadlook is different from the other search aggregating companies in that they make each step of the research process easy and pain-free for the client, shortening search times from weeks to just hours, enhancing efficiency, effectiveness and ease-of-use. Broadlook’s distinctive system creates research specifically for the client, focusing on the staffing and recruiting industries as well as investment opportunities and simple list building. Their suite of software features the Diver application, the newest member of the Broadlook software family.

Starr Tincup and its clients currently utilize Broadlook’s remarkable services and expect the partnership to be an exceptional one.
 
“It is clear that Broadlook is the most innovative recruiting software company in the industry,” said Bret Starr, principal and co-founder of Starr Tincup. “Our relationship has been a boon to our clients who demand highly targeted campaigns and results based on the most advanced sourcing tools available. We are honored to be their partner.”

The Starr Tincup-Broadlook partnership will benefit both parties through a reciprocal agreement. Starr Tincup plans to help Broadlook market themselves through search engine optimization (SEO) best practices, website redesign, webinars and corporate communications such as e-newsletters and marketing press releases, in exchange for Broadlook’s tools and thought leadership expertise in Internet search aggregation.

Starr Tincup is a nationally known B2B firm comprised of experts at traditional and integrated marketing and advertising. Unlike most B2B agencies, Starr Tincup focuses on metrics in order to achieve their clients’ marketing and sales goals.

About Broadlook
Broadlook Technologies is the leader in the development of innovative software applications and services that empower B2B business professionals to leverage the Internet for the market, sales, candidates and competitive intelligence necessary to grow revenues and improve productivity. For more about Broadlook, visit their website at www.broadlook.com or email directly at ddiorio@broadlook.com.

About Starr Tincup
Starr Tincup is an integrated marketing firm for B2B software & services companies. We help our clients market smarter! Our scope of services includes planning, research, infrastructure and programs. Visit www.starrtincup.com or http://starrtincup.blogspot.com to learn more about our firm.


Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com