Most of the time, a candidate fits into a certain slot with the voters. Then, it becomes a matter of not only convincing the voters of that slot to vote for them, but also convincing the voters that might be in other slots to vote for them as well. Then, a candidate has to figure out how to appeal to voters who are completely out of any slots that they are in, so that they can win.
This is all something that has to happen, and it makes perfect sense. However, the first major thing that all candidates have to figure out is how to define themselves right off the bat, so they know where they fall, and so they know what key demographic they can rely on for their base votes.
With John McCain, there are several places where he can feel comfortable knowing he is in the clear. For the most part, he can take a look at the older, conservative and “straight-laced” Americans and find his own niche there.
Most of the audiences that have been coming out to see McCain have been dominated by this same group of older Americans. Most of them are military vets. This means that McCain’s main niche is going to be these older Americans. What are his next steps? First he has to try to appeal to the groups that hold the older, conservative and mostly military people in high regard, and get them to vote for him. Then, he has to work his way outward to the other groups of Americans, in hope of gaining as many votes as possible.
According to USA Election Polls (USAElectionPolls.com), McCain is doing best in the Western states, which was predicted. His strongest hold is in Arizona.
