Kellogg's announces major shift in marketing manufactured food products to children: NewsTarget.com

Multinational snack and cereal producer Kellogg Company has announced that it will adopt nutrition standards for all products that it markets to children. All such products will either be reformulated to meet the new standards or will no longer be marketed to that demographic. All new Kellogg's products developed must also meet the guidelines if they are to be marketed to children under 12.

Under the new guidelines, all products marketed to children under the age of 12 must contain a maximum of 200 calories, 2 grams of saturated fat, 230 milligrams of sodium, 12 grams of labeled sugar and 0 grams of labeled trans fat per serving. U.S. federal guidelines currently do not require the labeling of all sugars or trans fats.

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Kellogg announces major shift in marketing manufactured food products to children

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