Although many unscrupulous online pharmacies have gone by the wayside with Google’s new policy change for its online advertising (AdWords), AccessRx.com has actually gained even more visibility on Google due to the changes.
Google’s new policy mandates that only U.S. pharmacies that are VIPPS-certified (as selected by the National Association of Pharmacy Boards) can advertise on Google. To date, there are only 19 such pharmacies/companies. This means Canadian pharmacies, as well as many “rogue” pharmacies, are now unable to advertise on Google through AdWords. With AdWords, any eligible party can purchase key words, and every time that a Google user types in those key words in their search, that party is charged X amount of money to have their paid link appear above/to the right of the unpaid search listings. Read about the economics of online pharmacies change without PharmacyChecker.
What does the Google policy change mean for consumers? It means that AccessRx.com will be even more front-and-center on Google because AccessRx.com is already naturally “indexed” by Google for the search words that lesser pharmacies formerly had to purchase to gain visibility.
Considering that AccessRx has been a safe and secure online pharmacy since 1998, Google’s change is a good thing. Consumers will no longer be distracted, for instance, by ads for pharmacies that sell non-FDA-approved “generic” Viagra that is potentially harmful.
“Many people who are familiar with the online pharmacy industry felt that this policy change by Google was a necessary one,” said Richard Bernstein, marketing director for AccessRx.com. “Too many fly-by-night online pharmacies that provided suspect products and customer service emerged, and this policy change is a big step to help alleviate this problem. AccessRx.com has played by the rules since our inception and will be unaffected by Google’s changes.”
AccessRx.com partners with U.S.-licensed physicians and pharmacists, and has provided tens of thousands of customers with only brand-name, FDA-approved lifestyle medications. Consumers can conveniently order Viagra online, along with Cialis, Propecia and many other medications.
Based in Tempe, Arizona, AccessRx.com has been a trusted online pharmacy for more than 11 years.
Press Contact:
Richard Bennis
Medical Writer
