News / Business
PR Report: Better Anti-Spam Demanded in Finance, Banking, Legal, Insurance, Real Estate
Email users in finance, banking, legal, insurance and real estate markets rate better anti-spam technology as top choice to improve email experience
Peter Brockmann, President and Research Director of Brockmann & Company said, "Email is the most important communications service for users in the finance, banking, legal, insurance and real estate industries. Yet, only 16% of users are very satisfied with their email experience. That's because users spend 65% more time each day than others dealing with spam searching for the 30% more good email trapped by their anti-spam filters than others."
Brockmann added, "No wonder, better anti-spam technologies is rated as the most frequent choice to improve the email experience by users in the finance, banking, legal, insurance and real estate industries."
The report shows that although users in the finance, banking, legal, insurance and real estate markets receive about the same total volume of email as others, the principal sources are different in a few important ways. Users receive 39% less spam than others but more email from customers and coworkers as well as more email from automated business processes. Nevertheless, the most frequently cited recommendation to improve the email experience is better anti-spam technology.
About Brockmann & Company
Brockmann & Company is a consulting & advisory firm serving high tech equipment & application vendors and service providers. Clients accelerate growth through customer research & thought leadership. Our motto: "In God we trust, all others bring data." Learn more at http://www.brockmann.com
