News / Business
PR Video Conferencing Facing a 'Perfect Storm'
New report notes that 68% expect frequency to increase, 34% expect meetings to lengthen
“All the ingredients are present for huge growth in business video conferencing products and services. The 350 respondents told us that although conferencing is very important to their business, it is definitely not a very satisfying experience,” said Peter Brockmann, President of Brockmann & Company and author of the report.
Video conferencing had been notorious for poor audio and picture quality, high cost, complicated setup and unreliable operation. But that is changing:
- Video conferencing creates time, something business people need more now than ever before. Unlike face-to-face meetings, video meetings have no travel time associated with them and no need for expense reports. Video conferences are 10% shorter than face-to-face meetings;
- Video conferencing can now effectively leverage the Internet or converged Wide Area Network services, instead of complicated and costly phone company circuits;
- Breakthroughs in camera, VoIP quality and flat panel monitors make it very easy and pleasant to participate;
- Users expectations for home theatre-quality and cost are driving the leading solution providers to focus on improving the user experience.
- 20% more very satisfied customers
- 72% more very satisfied employees
- 85% more revenue per employee
- 20% more market share
- 5.5 times higher satisfaction with the conferencing experience
About Brockmann & Company
Brockmann & Company is a consulting & advisory firm serving high tech equipment & application vendors and service providers. Our clients accelerate growth through customer research & thought leadership. Learn more at www.brockmann.com.
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