Sydney 3/3/2010 1:54:46 PM
BlitzLocal, SEOMoz leaders present Facebook session at eMetrics Summit Sydney
This year's Search Optimization Summit starts in Munich, ends in Washington D.C.
SYDNEY -- BlitzLocal and SEOMoz will offer a joint session on measuring success on Facebook at the eMetrics Marketing Optimization Summit in Sydney, Australia, April 22-23, 2010.
With meetings in nine world capitols this year, the eMetrics Summit attracts web analysts, business intelligence experts and marketing managers, who share wisdom on how to increase the return on online investment.
Dennis Yu, CEO of BlitzLocal, and Gillian Muessig, co-founder and president of SEOMoz, will demonstrate how to adapt standard web methods to track form completions, shopping cart checkouts and phone calls to the Facebook environment.
Yu and Muessig will show how to use Facebook’s own Insights tool to add a social dimension to analytics. They will also address the pros and cons of using modifications of Google Analytics and tools from other providers.
With more than 150,000 members, SEOmoz is the world’s brand leader in search marketing software tools, education, resources and community. The company’s flagship product, Linkscape, powers SEO tools and applications such as OpenSiteExplorer.org, RavenTools, and many more.
Muessig has provided keynotes and sessions for conferences around the world on the state and future of search marketing as well as technical issues. This month she launches “Getting Down to Business,” a new program on Webmaster Radio.
In 2006, Yu co-founded BlitzLocal, a Denver area firm that provides local search solutions for enterprises of all sizes. Clients include J.C. Penney, Equifax and Yahoo!, as well as local professional service providers, national franchises and non-profit groups.
An entrepreneur and internationally recognized lecturer in search engine marketing, Yu is an expert in search marketing technical analysis and pay-per-click (PPC) ad campaign development and optimization. He has written widely on the industry, been featured on National Public Radio and has counseled the Federal Trade Commission on privacy issues for social networks.
