Wendy's/Arby's Group, Inc., through its subsidiaries, operates as a franchisor of the Wendy’s and Arby’s restaurant systems in the United States and Canada. Wendy’s is the restaurant franchising system specializing in the hamburger sandwich segment of the quick service restaurant industry; and Arby’s is the restaurant franchising system specializing in the roast beef sandwich segment of the quick service restaurant industry… Wendy's/Arby's Group, Inc trades on the “New York Stock Exchange” under the Stock Symbol “WEN”. For the Latest information regarding The Wendy's/Arby's Group Inc. (NYSE:WEN) make sure to visit the Most Exclusive and In Depth newsletter website at: http://www.wallstreetgrand.com/.
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Fast-food chain Wendy's/Arby's Group Inc.(NYSE:WEN) is planning a massive effort to revitalize its flagging Arby's brand, rolling out a dollar menu nationwide next month and pouring millions into revamping restaurants. It also plans to remodel hundreds of restaurants over the next three years and launch a national advertising effort as it reinvigorates the brand. The news comes after an important sales measure skidded 11 percent at the restaurant chain known for its roast beef sandwiches and curly fries. Revenue fell almost 7 percent as customers continued to skip its typically more expensive menu.
"We've lost a significant number of transactions and sales," CEO Roland Smith told investors during a conference call Thursday.
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