FT. WORTH, Texas 10/5/2007 6:38:56 AM
News / Business

Starr Tincup Expands Offices

Leading marketing firm for human capital services companies doubles office space

Starr Tincup, the leading marketing firm for human capital services companies, today announced they have expanded their offices in historic south side Fort Worth. Effective Oct. 1, the firm occupies 5,000 square feet of loft-style office space in a culturally rich district of the thriving metroplex.

The office expansion follows a year of solid growth for Starr Tincup, featuring the acquisition of several new clients from the human capital services market segment. New clients during the last year include AccruePartners, Gevity, HRAdvance, KRESS Employment Screening and Recruitment Enhancement Services (RES).

Starr Tincup also increased revenue and profitability during the last year, outperforming all fiscal goals set by the firm in October 2006. Principals of the firm credit a near-exclusive focus on the human capital services market segment as well as an innovative business model for their success in 2007.

“Everything fell into place for us when we decided to concentrate more aggressively in the human capital services market segment,” said J. William Tincup, principal and co-founder of Starr Tincup. “At the beginning of the year, we had already worked with more human capital companies than any other firm in the world. We chose to build on that advantage by pursuing the best companies in that space as clients. Our strategy has been very successful. We have the happiest clients in the world because we truly understand the unique dynamics of the human capital services market segment.”

Starr Tincup is planning for more growth in the fourth quarter of 2007 and throughout 2008.

“We feel this is one of the hottest market segments in the world,” said Bret Starr, principal and co-founder of Starr Tincup. “We’re happy to be part of this growth industry, and we thank our clients for taking us there.”

About Starr Tincup
Starr Tincup is an integrated marketing firm for B2B software & services companies. We help our clients market smarter! Our scope of services includes planning, research, infrastructure and programs. Visit http://www.starrtincup.com/ or http://starrtincup.blogspot.com/ to learn more about our firm.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0400
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup