News / Health & Wellness
Study: Healthcare Industry Users Suffer from False-Positive Epidemic in Email
Users have 67% more false-positives (good email treated as spam) than others
Users in Healthcare markets receive 67% more false-positives than others
Northborough, MA October 23, 2007 - Brockmann & Company released its latest independent, self-funded report on the role of email in the medical or dental services, medical devices and pharmaceutical industries. The report, entitled "Email in Healthcare" is available for a limited time for free download on http://www.brockmann.com.
Peter Brockmann, President and Research Director of Brockmann & Company said, "Email is the most important communications service for users in this industry. Improving email reliability was seen as the most important method for improving the user experience."
"Yet users are crippled by the overwhelming problem of false-positives. These users have to deal with 67% more false-positives than others, reflecting a need to update their anti-spam technologies and procedures to make them less onerous on the user," added Brockmann.
This report is the fourth in a series to be published in the coming months on the practices and insights within various industry groupings.
About Brockmann & Company
Brockmann & Company is a consulting & advisory firm serving high tech equipment & application vendors and service providers. Clients accelerate growth through customer research & thought leadership. Our motto: "In God we trust, all others bring data." Learn more at http://www.brockmann.com.
