Justin Downey Marketing, an integrated marketing firm specializing in high-impact, low-cost marketing services to small businesses, announced today the launch of three revolutionary incentive-based marketing programs that allow potential and current clients greater flexibility in their marketing budgets.
Justin Downey Marketing’s all new programs have been in the works since the inception of the company in early 2007, and just recently these packages were finalized by Managing Director, Justin Downey. The new incentive-based programs include the new Alignment Program, the Performance Program, and the Phased Payment Program. These programs are designed to maximize clients’ return on their marketing investment while lowering their investment risk. As Justin Downey Marketing’s Marketing Director, Greg Adams, stated, “These all-new programs give our clients a high degree of flexibility to conduct marketing activities for their small business without necessitating large up-front costs. These programs provide a higher sense of security in their marketing choices.”
The Alignment Program was specifically designed to stay on a parallel course with that of their clients. Under this method, clients are given a 50% reduction in the overall costs of their chosen marketing activities produced by Justin Downey Marketing, in return for a percentage (to be determined in advance by both Justin Downey Marketing and the client) of the revenue that Justin Downey Marketing’s activities directly help generate. All of Justin Downey Marketing’s activities are measureable so that they can track the performance of each source, which allows them to differentiate between what revenue was generated through their own activities or the activities of their clients.
Justin Downey Marketing also launched the new Performance Program, which entails a 50/50 incentive-based payment structure. This program ensures that the client does not pay the remaining half of the engagement total if the specific goals have not been achieved within the specified timeframe. If mutually agreed upon goals are achieved and on schedule, the other half of the payment plus a small agreed upon percentage is paid. The Performance Program gives clients of Justin Downey Marketing the reassurance that their marketing objectives will be met on time and under budget or they will have received top-tier marketing activities at half- price.
Lastly, Justin Downey Marketing implemented the Phased Payment Program as a way for their clients to structure their marketing and advertising goals in a way that prevents any substantial up-front costs. Justin Downey Marketing understands that small businesses often have limited marketing budgets loosely based on cash-flow and profitability. In this program, clients can phase their integrated marketing programs into multilevel stages allowing for them to see the R.O.I from each phase before entering into the next phase. Clients are asked to pay half the cost of each phase up-front and the other half only upon completion of that phase. Justin Downey Marketing’s innovative marketing programs can work with a variety of marketing budgets, whether you are looking for business cards or to launch a full-scale marketing campaign.
Learn more about Justin Downey Marketing online at www.justindowneymarketing.com to see service offerings and to sign up for their free “Easy Marketing” whitepaper series and their Big Marketing Ideas for Small Business blog.
At Justin Downey Marketing, they believe that marketing should always be considered an investment, not a dreaded cost of doing business. Contact Justin Downey Marketing and revolutionize your small business.
