News / Education
Study: Email in Education is Failing: Users Agree on Need for Better Anti-Spam Technology
Users in the Education sector recommend better anti-spam technologies to improve the email experience
Peter Brockmann, President of Brockmann & Company said, "Email is the most important communications service for users in this industry - yet only 11% were very satisfied with their experience. It was no wonder that better anti-spam and better anti-virus technology was most frequently cited as key to improving the user's email experience."
"Clearly spam interferes with the education process and the process of doing business in education. It floods administrator, student and teacher inboxes with inappropriate, irrelevant and anonymous email and with the poor performance of spam filters, it fills the spam folders of users with plenty of good email," added Brockmann. 10% more users in this industry have experienced lost business as a result of an email not arriving (presumably trapped in spam folders).
This report is the latest in a series of Messaging reports to be published in the coming months on the practices and insights within various industry groupings.
About Brockmann & Company
Brockmann & Company is a consulting & advisory firm serving high tech equipment & application vendors and service providers. Clients accelerate growth through customer insights gained from customer research & thought leadership. Our motto: "In God we trust, all others bring data." Learn more at http://www.brockmann.com.
