“Typically when a business donates to charity, they get a tax write off and a good feeling for supporting a worthy cause. But we offer the charity a dedicated online auction that offers web-based business another incentive for donations. Online and ongoing recognition,” Jeff Sliger of aSEOpro.com.
St Joseph School in the Bronx, NY is holding an online auction service to raise funds for the school. The service is provided free of charge to the charity, no service fees or percentages charged every penny that comes in goes directly to St Joseph School.
What makes it different than any other online charity auction is that a web based business can donate a product or service and once the auction is complete that business gets a dedicated thank you page, thanking them for their donation, and a link to the business website.
“I got the idea while I was having my vehicle serviced. The car dealer has been in business locally for over a hundred years. One wall in the dealership is covered with pictures and plaques from the community, thanking the dealership for its support,” said Mr. Sliger. “I think of the internet like a community. The links between websites are connections that let others know who to trust. A business that gives to charity should get recognition for it.”
“In this economy, charities and small business alike need all the help they can get to keep up their level of service to the community. Providing a dedicated online charity auction service that links to online business donors really helps,” says Fiona O’Sullivan, St Joseph School Development Director.
To help support this worthy cause and get ongoing recognition, web based business should:
Once the auction is complete and the item or service has been purchased, the donation becomes a dedicated “Thank You” page. The item title is the hyperlink text to the business website.
Mr. Sliger says, “This isn’t just getting the business listed on an endless page of sponsors. Each item becomes a dedicated thank you page.”