Detroit, Michigan 3/11/2010 5:29:10 AM
News / Business

Green Technology Turns to Viral Marketing and Good Ol Fashioned Michigan Innovation

Online viral web video marketing is used to promote local Michigan Green Technology Franchise

Fans of the green technology world will want to turn their eyes of attention to a new phenomenon hitting the web world. Viral marketing has been playing a major role in the success of green clean franchise Detailxperts.Com.  This Detroit Michigan based company has been featured in DBusiness Magazine and has been the focus on a web promotion like no other.

The green technology franchise has turned to Ted Cantu, creator of online marketing campaigns and viral video marketing, to promote the brand online and to plant it in hot and growing markets. Detailxperts CEO and President, Angela Williams and Emmanuel Williams have joined forces with Internet gurus, Ted Cantu, to create some very interesting online environments. “The idea started out easily enough. We wanted to do a talk show and have the flexibility of having an informercial sort of look and feel. To do that we had to outfit a stage with green screen and fabricate a digital set to shoot our video on. The effect is really exciting because it looks like we are on the David Letterman Show” says Ted Cantu.

Cantu and Tracey Vitkay have been getting a lot of media attention lately because of the type of online attention the two of them tend to generate. Affectionately known by their loyal customers and fans as, “TNT” because of their strong conceptual ideas and artistic flair the two have spearheaded a new dynamic in the world of online marketing.

“We are creating a whole new dynamic in the world of online marketing,” adds Metro Detroit artist, Tracey Vitkay “now we are able to offer clients a new dimension of communication and brand building. Instead of relying on magazines or newspapers to get the world out we are taking the role of communicator and media giant. The effects are substantial!” adds Vitkay.

The effects have been stellar. Since the creation of the
green technology mock television show, “Enviro-tainment Tonight” Cantu and Vitkay were able to generate prospect leads for their franchise clients, Detailxperts.com. The green clean franchise was featured recently in DBusiness Magazine and USA Today. “We are definitely looking at taking this project even further than originally anticipated. We are going to plant our marketing  message in every corner of the web where opportunity seekers are looking to find us. We have reversed engineered the entire web search process to gain good prospects.” Adds Ted Cantu. “We are looking forward to posting these episodes on our web sites, blogs and press releases. The potential grow this franchise out is enormous. The power of the web is definitely working on our side. We have created online customer funnels and distribution channels to get our message across.”

The videos will be available on channels like YouTube and HotMetrofinds.Com. Pop culture fans will remember the online video website Hot Metro Finds as it features everything from arts, culture and retail shopping.