Northborough MA 11/1/2007 8:00:00 PM
News / Business

Report Reveals Why Video Conferencing Will Dominate Business Communications

Users expect frequency and length to grow; quality and cost improvements make high definition video conferencing practical

Brockmann and Company, the customer insight firm noted in the report entitled “The Perfect Storm: Why Video Conferencing Will Dominate Business Communications” that many enterprises struggle to justify investment in high definition video conferencing products and services.

Peter Brockmann, President of Brockmann and Company said, “Our research shows that the greatest factor driving the growth in video conferencing equipment and services is the link to higher business performance.”

The report compares the business performance metrics of the Top Performers who had invested 50 times more time attending video conferences than their Poor Performing peers and found that Top Performers had:
  • 20% more very satisfied customers
  • 72% more very satisfied employees
  • 85% more revenue per employee
  • 20% more market share
  • 5.5 times higher satisfaction with the conferencing experience
The benchmark report provides insights about the reasons why visual communications will dominate, discusses the role and reviews the economics of video conferencing including comparing a session to driving to a meeting 40-miles away.

The report is available for free download for a limited time at
http://www.brockmann.com.
About Brockmann and Company

Brockmann and Company is a consulting, research and advisory firm serving high tech equipment, application vendors and service providers; Learn more at
www.brockmann.com.