Facebook Fan Page Pays Big Dividends for Small Business Web Entrepreneur
Expand2Web.com founder sees Fan Page as hub of a successful web presence
SAN JOSE -- Like a lot of business people who knew they had to “get on Facebook,” Don Campbell started out two years ago by creating a personal profile.
Later, he realized it was a better fit for his business, Expand2Web.com, to have its own Facebook Fan Page. He created it himself, hoping to have unique content and added interactivity. But his business, creating WordPress websites and templates for small business, kept him busy and he never got much further than a basic fan page.
Then a colleague from the search marketing firm BlitzLocal offered to help him build out a fully featured, interactive fan page. The company’s developers built some pages and introduced him to some Facebook Apps and FBML, Facebook Markup Language, which allows page owners to customize and “brand” their Fan Page tabs to be consistent with their websites.
Even though it’s still quite new, the improved Fan Page has allowed Campbell to connect with fans, friends and potential customers, in ways different than through other social media.
“I've found the interactivity is much richer here than Twitter, or even my blog in some cases, because people can add photos, movies and other types of content. It’s a much more vibrant discussion,” Campbell says.
Campbell writes about his experiences here. And he’s so happy with the site that he made a video testimonial here.
As a longtime web junkie and social media participant, Campbell knows that jumping on the latest trends isn’t always worth it. But Facebook, with 300 million users, has gone mainstream. And its platform allows a kind of social connection with a large user base that isn’t available elsewhere.
“I view a successful web presence as more than a website or blog,” Campbell says. “It must be a ‘connected presence,’ meeting people where they like to communicate. Some like to read and comment on blogs, some prefer e-mail, some Twitter, and some YouTube. Facebook is highly interactive and offers lots of media types – for example, I’ve had customers send me screen shots and ask me questions already on Facebook, something they couldn’t do on my blog.”
And as Campbell found out, a well-built Facebook Fan Page can be the hub of that successful web presence.
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