Agents Cruise Boston in Preparation for Summer Arrival of 2011 Ford Fiesta

March 15, 2010, Boston, MA…There are less than two months left until the 2011 Ford Fiesta hits American shores but, thanks to Ford’s “Fiesta Movement”, residents of the Boston area can see the vibrant new model jetting around their city’s streets. “Team Boston” is one of 20 Fiesta teams composed of two agents apiece, and their goal is to fuse Boston’s personality with the spirit of the Fiesta to produce inventive content surrounding Ford’s latest eco-friendly model.

Thomas Ford, one of the leading Greater Boston Ford dealerships, is applauding the unconventional marketing of the Fiesta in their region.

“The Fiesta is an innovative model, so it makes sense that the promotion of its arrival would be so original,” said General Sales Manager Jeff Klein. “We think Boston is an ideal destination for the Fiesta campaign, and we’re eagerly anticipating the inspired Fiesta content that Team Boston will create in the lead up to the car’s U.S. launch.”  

6,000 customers have already reserved the 2011 Fiesta, and the Fiesta Movement has generated more than 6.2 million YouTube views. The buzz may be building, but there’s no reason to believe the meticulously designed Fiesta won’t fulfill the expectations.

As Team Boston drives around in their Fiesta, they’ll be getting 40mpg on the highway, as well as looks from other drives admiring the Fiesta’s sleek aerodynamic European styling. And, when they are navigating Boston’s rotaries and narrow streets, that’s when the Fiesta’s Ford-tuned suspension, electric power-assisted steering (EPAS) and Advance Trac ESC (electronic stability control) will take over to provide exceptional handling.

The 2011 Fiesta is also expected to deliver best in class convenience, highlighted by the SYNC® In-car Connectivity system. SYNC® allows the driver, with simple voice commands, to operate MP3 players and Bluetooth-enabled phones, get directions and more, allowing them to stay focused on the road. SYNC® won’t have a hard time hearing your instructions either—Ford designed the 2011 Fiesta with a standard acoustic laminated windshield, noise-absorbing fabric and sound-deadening material in the doors, headliner and pillars to help reduce the amount of ambient exterior noise. Plus, the Fiesta will include a class-exclusive LCD Message Center, keyless entry and a pushbutton engine start.

Despite all the Fiesta offers, what’s most impressive is the price tag—starting MSRP is only $13,320.

If you’d like to reserve a new Fiesta and receive a free SYNC® system (SYNC® not available on Fiesta S model), call Thomas Ford at 1-800-910-1082. You can check out the latest updates on Team Boston’s Fiesta adventures at www.fiestamovement2.com/bost.

About Thomas Ford:

Thomas Ford, located in Beverly MA, has been a fixture in the North Shore of Massachusetts for over 40 years. They base their success on their dedicated sales staff and service department, both of whom are committed to ensuring their customers’ satisfaction. It’s never been a better time to be a Ford owner, and Thomas Ford encourages you to stop by their dealership to discover why. For more information, call them at 1-800-910-1082, visit their website at http://www.thomasford.com/, or visit their dealership at 211 Rantoul Street, Beverly, MA.