Starr Tincup and KRESS Employment Screening Co-Produce Webinar on Background Screening

Starr Tincup, an integrated marketing firm for business-to-business software and services companies, is producing a webinar for KRESS Employment Screening, a licensed investigations company (TX-A06712) that provides employers with background checks. The webinar, “Turning Background Checks into Solutions for the Future: Standard Thinking No Longer Applies” is a multimedia approach to marketing to human capital professionals and SMB executives.

The complimentary webinar will be hosted by KRESS Employment Screening CEO Jeff Rackler. Registration is available at http://www.kressinc.com\email\KES_wbr_background.screening.html.

Starr Tincup is producing the webinar in conjunction with KRESS Employment Screening. Because of the growing desire for information that can be quickly and easily consumed and the frustration with the complexity of the human capital space, Starr Tincup and KRESS Employment Screening have created a webinar intended to begin the conversation about background screening and the efficiency to be gained through improved processes and outsourcing with a leading provider.   

“In the human capital marketplace, professionals are most responsive to those companies that are willing to share industry trends, thought leadership and best practices without the hard sell,” said J. William Tincup, principal and co-founder of Starr Tincup. “This webinar is intended to provide access to KRESS Employment Screening and give the attendees a chance to chat with a respected professional in their space.”

Background screening is all too often relegated to the end of the hiring process and more of an afterthought than a measurable process with goals and best practices. Because of the inattention often paid to the process—from the choice of background screening provider to the screens delivered to the reporting on inconsistencies—more companies are receiving a minimal return on investment.

Those HR professionals who understand the background screening process can quickly see through inflated promises and inadequate performance by sub-par providers to find the best fit for their firm. The "best fit" is a screening partner who goes beyond best practices to help determine the right type of background check to get the type of employees that will build a better organization from within.

“Turning Background Checks into Solutions for the Future: Standard Thinking No Longer Applies” will address this issue and others, including:

·         An analysis of background checks in the marketplace today

·         The recent impetus for changes in screening best practices

·         The potential impact of background checks on your company

·         How to maximize the effectiveness of the background check program

The webinar will take place at noon, CST on Thursday, Nov. 15, 2007. To register, visit http://www.kressinc.com\email\KES_wbr_background.screening.html.

About Starr Tincup
Starr Tincup is an integrated marketing firm for B2B software & services companies. We help our clients market smarter! Our scope of services includes planning, research, infrastructure and programs. Visit www.starrtincup.com or http://starrtincup.blogspot.com/ to learn more about our firm.

About KRESS Employment Screening

KRESS Employment Screening is a licensed investigations company (TX-A06712) that provides employers with background checks. Since 1990, they have been providing background checks to employers that believe that quality information leads to a quality workforce. Focusing on good customer service, customized packages and real solutions for the HR community, KRESS is an important part of the HR team for companies nationwide. Visit http://www.kressinc.com for more information or email comments@kressinc.com.