Montreal, Quebec 3/15/2010 8:44:50 PM
News / Business

Devilfish Unveils Unique “Double Exposure” Blackjack Game Allowing Players to See Both Dealer Cards

Montreal, QC. March 15, 2010—Devilfish Casino has just launched a new innovation in online blackjack: Double Exposure, where both of the dealer’s cards are revealed to players. In addition, six seats at the European Masters of Blackjack event are up for grabs during March, April and May, where the winners of the tournament will earn cash prizes and the top spot will walk away with €6,000.

Unlike traditional blackjack, in Double Exposure blackjack, both of the dealer’s cards are revealed, allowing the player to make a more educated decision on whether to hit, stay, double down or split. In the world of blackjack, this makes for a major player intrigue, as it significantly increases player knowledge and thus changes the game’s strategy in a very interesting way.


Devilfish Partners will be unveiling a new series of Double Exposure blackjack banners, commission incentives and an original interview with Dave “Devilfish” Ulliott discussing his history as a pro blackjack player, with additional tips on how to be a better blackjack player.


“We are extremely confident that this will be a great promotion for our affiliates,” said Paul Barnes of Devilfish Partners. “This is a brand new innovation in the way that online blackjack is played and opens up the door for a lot of new players. And with the chance to win a seat at the European Masters of Blackjack event, we are certain that we’re going to be seeing a lot of traffic by way of our affiliates.”


Coinciding with the launch of Double Exposure blackjack, Devilfish has unveiled a major promotion surrounding the European Masters of Blackjack event taking place in Sunny Beach, Bulgaria from July 28th to August 1st, 2010. Six players will compete for the title of the European Master of Blackjack (EMOB), with all six guaranteed a cash prize, from €500 for 6th place up to €6,000 for the winner. Two seats at EMOB will be won in March, April and May, for (1) the player with the best payout percentage during the month and (2) the player who plays the most blackjack during the month.


“We’re thrilled to be working with Devilfish to unveil Double Exposure blackjack, a truly original and compelling twist to this well-loved game,” said Nicky Senyard, CEO of Income Access. “A valued long-term partner, Devilfish continues to bring the kind of genuine innovation that keeps players and affiliates excited month after month.”


Devilfish uses a white label version of the Income Access affiliate marketing software solution to power their affiliate program. Accurate reporting and detailed statistics are available at a glance, and ensures that affiliates have the information they need to build and maintain successful affiliate marketing campaigns. Using the Income Access software allows Devilfish Partners to extend their brand experience and marketing knowledge to their affiliates.


About Devilfish.com

Devilfish Poker and Casino are operated by Entraction Operation Ltd (former 24hPAY Ltd), Malta. The company provides different gaming services in cooperation with leading software providers to bring our players the best possible gaming experience. Devilfish Gaming Plc (Ticker “DEVP”) takes its name from the well known poker professional David “Devilfish” Ulliott, who is active in promoting the business. Ulliott is one of Europe’s best known, entertaining and recognised poker players with many large wins including World Series of Poker and World Poker Tour titles to his name. The company is publicly quoted, having floated on London’s PLUS market in March 2008. The company does not accept wagers from the U.S.A.


About Income Access

As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 80 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com.

CONTACT INFORMATION

Nicky Senyard

Income Access

514-849-8595

www.incomeaccess.com


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