Palm Beach, FL 11/8/2007 1:28:49 PM
High Quality Television Advertising For Lawyers Can Benefit the Bottom Line For Law Firms
Top quality television production will help change public opinion about lawyers.
High-end quality production of law firm television commercials and a compelling message for law firms is necessary to not only improve the firms’ bottom line but also the legal professions’ negative and very harmful image.
The majority of television commercials produced nationally on behalf of law firms are low quality, unsophisticated and unprofessional. They resemble each other significantly, thereby not allowing the firm to stand out from the competition and exude the message that lawyers are after a quick buck and not justice on behalf of their suffering clients.
Meanwhile, the insurance companies along with some influential lobbying groups are spending significant amount of time and effort maligning all lawyers, in particular trial attorneys. They are not shy with their money and are reported to have invested billions to influence federal and state governments to create favorable laws for the insurance industry while at the same time diluting our constitutional right to trial by jury. By producing some of the best commercials on air today, they promote their services in a very creative, sophisticated and high quality form thus exposing each and every person to their message on any given night in prime time.
When a person has been injured by the negligence of another individual or corporation their only recourse is to go before the courts and have their case heard by a jury of their peers. It is becoming increasingly difficult to have legitimate cases heard before a judge and a jury because of new legislation and the change in sentiment by law-abiding Americans serving on juries. These juries often disregard the rights of the injured due to the influence of the tremendous public relations push by the insurance industry.
In addition to constant, high quality messages put out by the insurance industry, lawyers have been their own worst enemy. Due to budgetary pressures, lawyers continue to craft and produce cheap television commercials that perpetuate today’s popular image that an attorney is just a greedy individual who prays on the misfortunes of others. This perception will persist as long as lawyers continue to advertise in this same, cheap, unsophisticated manner.
To sum up, the switch to high quality television production will help change public opinion about lawyers, will stop contaminating jury pools, will no longer be a means for the insurance companies to demean the legal profession, and will help maintain the integrity of the American Justice System.
About CEPAC
For more than 20 years, Cepac has specialized in creating distinctive advertising and marketing campaigns for law firms. With a team of experts in the field, it has created successful marketing campaigns for law firms and attorneys across the nation. In addition to Internet advertising for law firms and search engine optimization, Cepac also offers traditional and nontraditional marketing campaigns, such as Television Advertising For Lawyers radio, print, direct mail, brochures, Web site design and hosting, media buying, and more. Cepac prides itself on bringing the power of big-brand advertising to the legal firm, by offering strategic thinking, out-of-the-box creative and high-quality production values.
Cepac USA-a boutique, lawyer marketing company has offices in New York, Palm Beach, Dallas and Montreal. For more information on Cepac or to find out how to work with Cepac to develop a compelling marketing and advertising campaign, visit www.cepacusa.com or call 1-561-653-3266.
