SEO Agency, Silverback Strategies, was invited to guest lecture at The Art Institute of Washington on the topic “Online Marketing Persuasion.” Students learned about real world Online Marketing examples from Google AdWords Management experts Joe Erfe and Kurt Lambert of Silverback Strategies, a top DC Internet Marketing Firm.
Erfe, Vice President, and Lambert, Project Manager of Web Development, gave students in the AiW Persuasion and the Consumer course real-world advice about their experiences with executing online marketing campaigns based on the work Silverback does for its clients on a daily basis.
"It’s great explaining to advertising students new trends in online marketing and how it can affect overall advertising campaigns." said Erfe. “It was such a good experience showing students how to integrate the Internet with traditional advertising mediums to convey stronger marketing messages.”
“I think Silverback’s presentation brought a great dynamic to the course. It's an area in we had not covered with class material so presenting Silverback Strategies to them introduced another facet of the business,” said Sheila Wexler, President, Wexler Marketing Group, Inc. and advertising professor at The Art Institute of Washington.
Ms. Wexler’s teaching experience in advertising and marketing includes a full-time professorship at West Virginia University and adjunct positions at The George Washington University, University of Virginia-Falls Church, and Trinity College-Washington. Her specialty areas are consumer behavior and integrated marketing communications. Her company, now in its 25th year, provides marketing research and strategic planning.
About The Art Institute of Washington:
Located in the DC Metro Area, the Art Institute of Washington is one of more than 40 educational Art Institutes located across North America, providing education in advertising, design, fashion, media arts and culinary arts. The Art Institutes system is part of the Education Management Corporation, which is headquartered in Pittsburgh, PA. For more about Art Institute of Washington, visit: www.artinstitutes.edu/arlington/
About Silverback Strategies:
Based in Alexandria, Virginia, Online Marketing Agency Silverback Strategies partners with businesses large and small to provide state-of-the-art web design, search engine optimization and pay per click management consulting and execution. The company's online marketing professionals are frequent presenters at educational institutions and marketing organizations on the topic of Internet campaign management. For speaking and media enquiries, contact 888.434.7775. Or visit Silverback Strategies on the web at silverbackstrategies.com.
